Marketing That Sticks: How Humor, Information & Authenticity Build Brands That Last

If your marketing isn’t making people laugh, learn, or at least stop scrolling for half a second, you might be doing it wrong. Let’s be real... people are bombarded with content all day long. So how do you make your brand stand out? By being human.

At Cara Heard Co, I help businesses create marketing that actually connects. No corporate fluff, no boring sales pitches. Just strategic, engaging, and personality-packed content that makes your audience feel something (besides the urge to hit “unfollow”). Here’s how you can use humor, information, and authenticity to turn your marketing from “meh” to magnetic.

Humor: Because Nobody Wants to Engage With a Robot

People remember what makes them laugh. Humor builds trust, makes brands more approachable, and... let’s be honest—it’s just more fun.

• Example: Wendy’s roasts. Duolingo’s chaotic TikTok energy. Brands that embrace humor don’t just gain followers; they build fanbases.

• How this works for you: No, you don’t have to start roasting your competitors online (unless that’s your thing). But adding personality, whether it’s a funny caption, a meme, or a well-placed pun can make your brand more relatable and engaging.

Information: Give People Something Useful

People don’t just follow brands for fun (unless you’re a celebrity). They want value. The trick? Give them information that’s actually useful, without boring them to death.

• Example: Instead of posting, “Home Inspections for any size house,” try “Size doesn't matter, thought you'd never hear that right?” (cue dramatic music).

• How this works for you: Whether it’s quick tips, industry insights, or “Did you know?” posts, share content that helps your audience solve a problem or learn something new.

Authenticity: Be Real, Not a Salesy Robot

Nothing kills engagement faster than sounding like a corporate brochure. People want to connect with real humans, not just a logo.

• Example: Ever noticed how brands that share behind-the-scenes moments, customer stories, or even gasp mistakes feel more trustworthy? That’s because authenticity builds loyalty.

• How this works for you: Show off the people behind your business, share real stories, and don’t be afraid to be a little unpolished. Trust me, nobody is expecting perfection, but they do want real. I get the MOST engagement when I just talk off the cuff to the camera.

  
  

  

  
  

Let’s Make Marketing Fun Again

Your business deserves marketing that’s engaging, effective, and actually fun to create. If you’re tired of bland, cookie-cutter content, let’s change that.

Ready to turn your marketing into something people actually want to follow? Let’s chat. Visit caraheardco.com to learn more or book a consultation.